Design email campaigns that are friendly to mobile devices to increase your success. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Many people are now checking email with the mobile devices, so emails should be mobile friendly.
Minimize the number of offers you send in a week. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
Use your own webpage to your advantage. By advertising smartphone apps or mobile sites using this method, you’ll gain increases in their traffic. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.
Do a test on usability. This will ensure your customers are able to properly view and use the content you make available to them. If this task will be a great burden, see if you can enlist the assistance of friends, co-workers and family to test the various components of your mobile website their device.
Use your conventional website to advertise your mobile site. It’s very helpful to advertise mobile sites and apps from a popular traditional website. When consumers see your site, they can see how to stay connected with you on the go.
Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. Some customers need reminders and will appreciate the heads up.
Include a promo code or a discount offer in the mobile marketing message that you send out. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
Hopefully, you have grasped that there are some fundamental principles that apply to all the different mobile marketing strategies you could call upon. The technology used or application for a technique will differ, but all will be hugely useful to you. Take a little time to do your research and test each idea out, then choose which will be best for your business.